Fullstory Data Integration with Rudderstack CDP

Fullstory

Connect Fullstory and send data to Fullstory with Rudderstack.

CategoryHeatmap RecordingType

Destination

Overview

RudderStack allows you to send your customer event data to Fullstory from its native web SDKs securely to help you understand your customers better. Once enabled as a destination in RudderStack, you can view all of the user session data in Fullstory in real-time without requiring any manual coding or configuration. With RudderStack takes care of tracking and collecting your data, you can give your undivided attention to getting relevant business insights out of it.

By adding Fullstory Support for RudderStack, you can:

Record user sessions automatically without having to write a single piece of code
Track and capture custom events effortlessly
Pass additional user traits such as name, email, and country which show up automatically the next time you access a list in FullStory
Track custom events as they occur in your website or web application, to give you the most real-time data about your users’ activities
Eliminate the need to transform your data manually before sending it to Fullstory – RudderStack automatically does that for you

Fullstory is a popular marketing platform used by many businesses to understand, measure, and optimize the customer experience. Fullstory makes extensive use of the incoming event data to analyze user behavior on the app and track their overall journey. With these insights, Fullstory helps you identify potential opportunities to increase engagement and user retention. If you are looking for an all-inclusive marketing solution to support your businesses growing digital presence, then Fullstory is the perfect tool for you.

FAQs

What is Fullstory used for?

Fullstory is an session recording tool that enables users to better understand how users are interacting with their website or app.

Is it hard to set up Fullstory?

Difficulty can vary based on the complexity of your tech stack and user interface. Many users choose to simplify implementation by sending data through secure session recording integration tools like RudderStack.

How much does it cost to integrate Fullstory with RudderStack?

Pricing for Fullstory can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Fullstory software?

Fullstory is a popular customer experience and analytics tool that allows you to track your users’ product journey and improve their overall experience. It allows you to monitor and optimize the performance of your product features by tracking your customer’s in-app activity.

How does Fullstory work?

Fullstory captures relevant metrics such as page views, mouse movements, as well as clicks that the visitors or customers make on your website or product. With these metrics, Fullstory identifies the product features that can be marketed more aggressively, and which features need more attention and improvement. In order to use Fullstory, you need to install its JavaScript snippet on all the pages where you want to capture customer engagement.

What are clips in Fullstory?

In Fullstory, when you search for multiple events occurring in separate occasions (e.g. clicked, visited a page and clicked on a link, etc.) the activity results will be displayed in a clip rather than a single session. This clip contains information of the time around the event where you are able to track the user activity a few seconds before and after the matching event.