Digital Experience

FullStory Integration

FullStory is a popular marketing platform used by many businesses to understand, measure, and optimize the customer experience. FullStory makes extensive use of the incoming event data to analyze users’ behavior on the app and track their overall journey.
With these insights, FullStory helps you identify potential opportunities to increase engagement, and thereby user retention.
If you are looking for an all-inclusive marketing solution to support your business’ growing digital presence, then FullStory is the perfect tool for you.

What You Can Do with FullStory:

  • Track your conversion funnel, and identify problematic areas in your website
  • Use session replays to identify the prominent features of your product and the ones that need improvement
  • Better understand your users, and improve their overall customer experience
  • Measure the impact of new experiments or features that you wish to roll out to increase the overall user engagement
  • Leverage cutting-edge analytics and insightful reporting to optimize your product marketing strategy
  • Ensure your users’ privacy while giving them the best digital experience

In order to install FullStory, you need to place the FullStory JavaScript snippet on all the pages of your website in order to track the customer interactions and engagements. However, one downside of this is that you still don’t get complete details of your visitors and other important information such as signup date, plan details, etc.

When you integrate RudderStack with FullStory, you get all the relevant information related to your customers in real time, including their interactions with your product.

Track and Record User Sessions Using RudderStack and FullStory

RudderStack allows you to send your customer event data to FullStory from its native web SDKs securely to help you understand your customers better. Once enabled as a destination in RudderStack, you can view all of the user session data in FullStory in real-time without requiring any manual coding or configuration. With RudderStack taking care of tracking and collecting your data, you can give your undivided attention to getting the relevant business insights out of it.

By Adding FullStory Support for RudderStack, You Can:

  • Record user sessions automatically without having to write a single piece of code
  • Track and capture custom events effortlessly
  • Pass additional user traits such as name, email, and country which show up automatically the next time you access a list in FullStory
  • Track custom events as they occur in your website or web application, to give you the most real-time data about your users’ activities
  • Eliminate the need to transform your data manually before sending it to FullStory – RudderStack automatically does that for you
FullStory Screenshot

FullStory gives you a consolidated overview of the users and sessions along with other useful insights


So How Do You Integrate FullStory with RudderStack?

It’s very easy! Use our step-by-step guide to set up FullStory as a destination in RudderStack, and get started in no time at all.


What is FullStory software?
FullStory is a popular customer experience and analytics tool that allows you to track your users’ product journey and improve their overall experience. It allows you to monitor and optimize the performance of your product features by tracking your customer’s in-app activity.
How does FullStory work?
FullStory captures relevant metrics such as page views, mouse movements, as well as clicks that the visitors or customers make on your website or product. With these metrics, FullStory identifies the product features that can be marketed more aggressively, and which features need more attention and improvement. In order to use FullStory, you need to install its JavaScript snippet on all the pages where you want to capture the customer engagement.
What are clips in FullStory?
In FullStory, when you search for multiple events occurring in separate occasions (e.g. clicked, visited a page and clicked on a link, and so on.), the activity results will be displayed in a clip rather than a single session. This clip contains information of the time around the event where you are able to track the user activity a few seconds before and after the matching event.

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