Integrate Segment with Google Ads

Don't go through the pain of direct integration. RudderStack’s Segment integration makes it easy to send data from Segment to Google Ads and all of your other cloud tools.

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Easy Segment to Google Ads integration with RudderStack

RudderStack’s open source Segment integration allows you to integrate RudderStack with your Segment to track event data and automatically send it to Google Ads. With the RudderStack Segment integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Google Ads and RudderStack

Query raw event data

Import analytics-ready raw event data into your warehouse. Select the data points you need and sync with the click of a button.

Build user-level analytics

Load your raw, first-party event data into your warehouse to analyze behaviors for each individual user.

Find your best marketing channels

Uncover new, high-performing marketing channels by analyzing referral data on user-level touchpoints.

Frequently Asked Questions

How do you integrate Segment with Google Ads?

With Rudderstack, integration between Segment and Google Ads is simple. Set up a Segment source and start sending data.

Is it expensive to integrate Segment with Google Ads?

Pricing Segment and Google Ads can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.

How long does it take to integrate Segment with Google Ads?

Timing can vary based on your tech stack and the complexity of your data needs for Segment and Google Ads.

Use the Google Ads integration with other popular sources

JavaScript SDK

RudderStack SDKs

Nuxt.js

Jamstack Frameworks

RudderStack Google Ads Documentation

Refer to our step-by-step guide and start using Google Ads today

RudderStack Segment Documentation

Refer to our step-by-step guide and start using Segment today

About Google Ads

Google Ads (previously called Google Adwords), is a popular online advertising platform that is used by many businesses to drive website visits and increase their visibility.

Google is considered the de facto leader in online advertising, fielding more than 3 billion search queries per day. Google thus exposes advertisers and businesses to an unparalleled audience of users who are actively looking for relevant information on various services and goods.

With Google Ads, you can place strategic ads related to the keywords searched by the users. A contextual, well-timed ad can convert people into your potential customers – and Google Ads is the perfect tool to help you build one.

About Segment

Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.