Google Analytics Destination Integration

Google Analytics

Connect Google Analytics and send data to Google Analytics with Rudderstack.

CategoryAnalyticsType

Destination

Overview

With RudderStack, you can easily send your data to Google Analytics to analyze your website and your users’ behavior - without having to write or install any tracking code. Using RudderStack’s tracking feature, you can track user activities, and advanced Google Analytics features such as custom dimensions and custom metrics.

By setting Google Analytics as a destination in RudderStack, you can:

Track and obtain real-time reporting and information about your customers’ activities
Get information about the visited pages, such as session durations, page category, and more
Track custom properties associated with your events using RudderStack, and send them over to Google Analytics

Google Analytics is an industry leader in web analytics. It gives you the required tools to analyze your website as well as your customers’ activities. Through intuitive dashboards and reports, Google Analytics gives you relevant insights that can help you improve your product as well as customer experience.

FAQs

What is Google Analytics used for?

Google Analytics is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.

Is it hard to set up Google Analytics?

Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Google Analytics through secure Analytics integration tools like RudderStack.

How much does it cost to integrate Google Analytics with RudderStack?

Pricing for Google Analytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What does Google Analytics do?

Google Analytics is one of the most widely-used digital analytics tools across all industries. It is a free web analytics service offered by Google that allows you to get in-depth details about your website's visitors. Its state-of-the-art reporting capabilities also let you measure your advertising ROI and better understand your customers.

How do I get Google Analytics?

Google Analytics is a free tool! Once you have signed in to your Google account, click on Access Google Analytics and set up your free account to get started easily.

Is coding required for Google Analytics?

Google Analytics does not require any advanced coding skills. However, some basic exposure to any analytics, data visualization, or data management platform will help you use the tool more efficiently.