Google Analytics 360 Integration

Google Analytics 360

Connect Google Analytics 360 and send data to Google Analytics 360 with Rudderstack.

CategoryAnalyticsType

Destination

Overview

By integrating Google Analytics 360 with RudderStack, you can seamlessly send your customer event data for user behavior analysis without having to write or install any tracking code. RudderStack also allows you to track user activities and features, such as custom dimensions and metrics.

By adding Google Analytics 360 as a destination in the RudderStack dashboard, you can:

Send real-time customer events to Google Analytics 360 securely
Anonymize IP Addresses while configuring Google Analytics 360
Transform customer events in Google Analytics 360-specific format using RudderStack Transformations

Google Analytics 360 is the enterprise version of Google Analytics that allows you to get actionable insights from your data. It provides enterprise teams with all the standard [Google Analytics features](https://www.rudderstack.com/learn/GA4/what-are-the-new-features-of-google-analytics-4-ga4/) along with more sophisticated analytics capabilities and the ability to export your data and insights to BigQuery. You also get SLA obligations, guaranteed uptime, extended support, and a lot more.

FAQs

What is Google Analytics 360 used for?

Google Analytics 360 is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.

Is it hard to set up Google Analytics 360?

Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Google Analytics 360 through secure Analytics integration tools like RudderStack.

How much does it cost to integrate Google Analytics 360 with RudderStack?

Pricing for Google Analytics 360 can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Is Google 360 a CDP?

By using Google BigQuerry and GCP, you can now use GA360 as a CDP.

What is the difference between Google Analytics and Google Analytics 360?

The standard version of Google Analytics is free, and the premium version, Google Analytics 360, is the paid version of Google Analytics. In addition, GA360 has Service-Level Agreement (SLA) obligations, guaranteed higher uptime (up to 99.9 percent), support, and data freshness.

Is Google Analytics 360 hard to learn?

Google Analytics can be moderately difficult to understand as you have to mine through the complex metrics of analytics to get rich value from your data. On the other hand, GA 360 can be extremely valuable as it removes data limits and adds new ways to slice the data.