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What you can do with Google Analytics 4

Set up automatic alerts for significant data trends with a complete understanding of your customers across devices and platforms using Google's state-of-the-art machine learning models

Integrate multiple Google marketing products to improve your ROI. For example, with Google Ads, you can connect with customers who have more relevant interests

Ability to measure app and web interactions together to understand the combined impact of all your marketing efforts

Analyze how customers interact with your product in real-time by tracking page scrolls, clicks, and even when they watch a video

Integrating Google Analytics 4 with your website on its own can be a bit challenging. GA4 has some new features from Universal Analytics (UA). The new Google Analytics 4 is easy to use but will take some time to adjust to its new features. Also, for recreating UA reports in Google Analytics 4, you need to send your data to UA and G4A while building new reports in Google Analytics 4 and improving those reports over time. This process can be quite cumbersome.

By integrating RudderStack with Google Analytics 4, you can easily get started with using the new GA4 features without worrying about any limitations.

How to set up Google Analytics 4 Integration

It's very easy! Use our step-by-step guide to set up Google Analytics 4 as a destination in RudderStack and get started within minutes!

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Efficient Web Analytics with Google Analytics and RudderStack

With RudderStack, you can seamlessly send your data to Google Analytics 4 to analyze your website and your users' behavior without any additional coding. Using RudderStack's Extend Page View Property, you can send additional properties such as URL or page search, along with any other custom property.

By Setting Google Analytics 4 as a Destination in RudderStack, you can:

  • Send track event name and any properties as custom properties to GA 4
  • Support eCommerce tracking for sending events while instrumenting your site with the RudderStack SDK
  • Explicitly send pageview events by calling Rudder SDK page() API
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