Overview
Integrating RudderStack with Google Tag Manager (GTM) allows you to skip all the manual configurations required to track and send all your event data to GTM. By enabling GTM as a destination, you can focus on measuring and deploying your tags. RudderStack takes care of tracking your event data and populating all the relevant tag-related information in GTM.
By adding Google Tag Manager support for RudderStack, you can:
- Skip the tedious process of manually loading GTM on all your pages, or installing additional SDKs
- Avoid the need to add a custom data layer within the JavaScript event listeners to initiate tag firing, whenever a user interacts with your app or website
- Add RudderStack as a custom HTML tag which you can call directly through GTM
- Automatically extract information associated with the relevant tags and send it to GTM
- Parse the extracted data in a GTM-compatible format
Google Tag Manager is a popular tag management system that allows you to quickly update tags for your web or mobile applications. Once added to your project, it makes it easier for you to configure, deploy, and measure your tags from a web-based UI without needing additional code. RudderStack enables you to send events, including tracking pageviews, to the GTM dataLayer using the JavaScript SDK.
