(GTM) Google Tag Manager Integration

Google Tag Manager

Connect Google Tag Manager and send data to Google Tag Manager with Rudderstack.

CategoryTag ManagersType

Destination

Overview

Integrating RudderStack with Google Tag Manager (GTM) allows you to skip all the manual configurations required to track and send all your event data to GTM. By enabling GTM as a destination, you can focus on measuring and deploying your tags. RudderStack takes care of tracking your event data and populating all the relevant tag-related information in GTM.

By adding Google Tag Manager support for RudderStack, you can:

Skip the tedious process of manually loading GTM on all your pages, or installing additional SDKs
Avoid the need to add a custom data layer within the JavaScript event listeners to initiate tag firing, whenever a user interacts with your app or website
Add RudderStack as a custom HTML tag which you can call directly through GTM
Automatically extract information associated with the relevant tags and send it to GTM
Parse the extracted data in a GTM-compatible format

Google Tag Manager is a popular tag management system that allows you to quickly update tags for your web or mobile applications. Once added to your project, it makes it easier for you to configure, deploy, and measure your tags from a web-based UI without needing additional code. RudderStack enables you to send events, including tracking pageviews, to the GTM dataLayer using the JavaScript SDK.

FAQs

What is Google Tag Manager used for?

Google Tag Manager is a tag management service that enables users to easily deploy scripts and custom code within their website or app.

Is it hard to set up Google Tag Manager?

Difficulty can vary based on the complexity of your tech stack and data. Many users choose to simplify implementation by sending data through secure tag management integration tools like RudderStack.

How much does it cost to integrate Google Tag Manager with RudderStack?

Pricing for Google Tag Manager can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What does Google Tag Manager do?

Google Tag Manager (GTM) is a popular tag management system. It allows you to update your measurement codes and fragments (popularly called tags) on your website or mobile applications without having to manually edit your website code. It is very simple to configure, reliable, and it saves you a lot of time managing website tags.

How do I get Google Tag Manager? Is it free?

Google Tag Manager comes with both free and enterprise versions. In order to create a GTM account or use an existing one, go to https://tagmanager.google.com. You can then create containers associated with your account, for your website or mobile app. Then, you can use these containers to add and publish your tags.

What is the difference between Google Tag Manager and Google Analytics?

Google Analytics is an analytics and reporting tool that gives you insights into your website traffic. Google Tag Manager is a tag manager that allows you to publish your tags based on rules as specified by you. GTM does not replace Google Analytics in any way. Instead, you can use it to add tracking code or for tag deployment on your website, while defining when those tags must fire.

What are the benefits of using Google Tag Manager (GTM)?

GTM provides several benefits for businesses, such as simplified tag management, improved website performance, and better analytics tracking. By using GTM, businesses can add and manage tags from multiple third-party tools (e.g. Google Analytics) in a single platform, reducing the need for manual tag management. GTM also loads tags asynchronously, improving website performance and reducing page load times.