Integrate Segment with Google Tag Manager

Don't go through the pain of direct integration. RudderStack’s Segment integration makes it easy to send data from Segment to Google Tag Manager and all of your other cloud tools.

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Easy Segment to Google Tag Manager integration with RudderStack

RudderStack’s open source Segment integration allows you to integrate RudderStack with your Segment to track event data and automatically send it to Google Tag Manager. With the RudderStack Segment integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Google Tag Manager and RudderStack

Query raw event data

Import analytics-ready raw event data into your warehouse. Select the data points you need and sync with the click of a button.

Build user-level analytics

Load your raw, first-party event data into your warehouse to analyze behaviors for each individual user.

Find your best marketing channels

Uncover new, high-performing marketing channels by analyzing referral data on user-level touchpoints.

Frequently Asked Questions

How do you integrate Segment with Google Tag Manager?

With Rudderstack, integration between Segment and Google Tag Manager is simple. Set up a Segment source and start sending data.

Is it expensive to integrate Segment with Google Tag Manager?

Pricing Segment and Google Tag Manager can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.

How long does it take to integrate Segment with Google Tag Manager?

Timing can vary based on your tech stack and the complexity of your data needs for Segment and Google Tag Manager.

Use the Google Tag Manager integration with other popular sources

Jekyll

E-Commerce Platforms

Next.js

Jamstack Frameworks

RudderStack Google Tag Manager Documentation

Refer to our step-by-step guide and start using Google Tag Manager today

RudderStack Segment Documentation

Refer to our step-by-step guide and start using Segment today

About Google Tag Manager

Google Tag Manager is a popular tag management system that allows you to quickly update tags for your web or mobile applications. Once added to your project, it makes it easier for you to configure, deploy, and measure your tags from a web-based UI without needing additional code. RudderStack enables you to send events, including tracking pageviews, to the GTM dataLayer using the JavaScript SDK.

About Segment

Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.