Web and mobile behavior analytics

Streamline Your Hotjar Data Using RudderStack


RudderStack helps you to route your customer event data to Hotjar for valuable behavior analysis. Once you enable Hotjar as a destination in RudderStack, you don’t need to explicitly call any of the RudderStack API methods, as Hotjar auto-tracks your user data. You don’t need to add any custom code or install any special webhooks. Hotjar will automatically start tracking user sessions and fetch the data it needs to perform its analyses.


Hotjar is a cross-platform behavior analytics platform designed to help you understand your audience better. Designed especially for marketers and product managers, Hotjar offers state-of-the-art analytics tools to understand and visualize user behavior and how it impacts your product. With Hotjar, you can track conversion funnels and get instant feedback from your customers to help your product grow.

Hotjar allows you to:

  • Target visitors using URLs, custom triggers or user attributes
  • Get a complete picture of your customers’ journey on your website with astute user tracking
  • Implement session recordings to track user actions and study them
  • Visualize your users’ online behavior through heatmaps of their scrolls, clicks and screen taps
  • Identify problematic areas in your website or the app through effective form analysis
  • Design high-quality polls for your customers across mobile and web devices
  • Create responsive, easy to use and helpful surveys to get better customer feedback
Use our step-by-step guide to set up Hotjar as a destination in RudderStack.

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