Indicative Analytics Integration

Indicative Analytics

Connect Indicative Analytics and send data to Indicative Analytics with Rudderstack.

CategoryAnalyticsType

Destination

Overview

Configuring Indicative as a destination in RudderStack is very easy. All you need to do is specify the Indicative API key in the connection settings on the RudderStack dashboard. Once configured, the events from your data sources will automatically start flowing to RudderStack.

By Adding Indicative Support for RudderStack, You Can:

Avoid any complex configurations and manual coding to configure Indicative
Route your customer behavior data across various platforms securely to Indicative
Ensure the event data is error-free and is sent to Indicative in real-time
Relay key customer information including their behavioral traits to Indicative, which can be used for better analytics

Indicative is an industry-grade customer and [behavioral analytics platform](http://www.rudderstack.com/learn/data-analytics/what-is-behavioral-analytics). Indicative allows you to have an easy access to your data by connecting directly to your data warehouse. As a result, you can also avoid any errors that arise due to duplication of data during the collection stage, or any form of data mismatch. With Indicative, you don’t have to worry about data duplication, mismatched events, or other data errors. It directly connects to your data warehouse, where your data resides. With Indicative’s cutting-edge features that require no special technical skills to master, you can now easily visualize your customers’ overall product journey, and track their behavior. You can then use these insights to optimize your product features and increase customer engagement and boost your sales.

FAQs

What is Indicative Analytics used for?

Indicative Analytics is a widely-used third-party Product analytics provider that provides insights into the performance of ads and advertising campaigns.

Is it hard to set up Indicative Analytics?

Difficulty can vary based on the cleanliness of your Product and campaign data. Many users choose to simplify implementation by sending data to Indicative Analytics through secure Analytics integration tools like RudderStack.

How much does it cost to integrate Indicative Analytics with RudderStack?

Pricing for Indicative Analytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Who is Indicative For?

Indicative is a popular customer and behavioral analytics platform designed especially for marketers, product managers, and data analysts. It connects directly to your data warehouse, leaving no scope for any errors arising due to data mismatch, duplication, or erroneous data collection. Indicative Analytics gives you an opportunity to try their platform by giving 1 billion events for free. Through their cutting-edge tools, you get a 360-degree view of your customers’ overall product journey. The resulting insights allow you to optimize your product and thereby boost your sales and customer retention rate.

What is Behavioral Analytics?

Behavioral analytics is a branch of business analytics that delves into the overall consumer behavior when using a product or a digital service. This includes all the eCommerce platforms, online games, websites, mobile applications, as well as Internet of Things (IoT). Behavioral analytics leverages the customer event data to get a complete picture of the customers’ product usage and examines the ‘hows’ and ‘whats’ of their behavior. The event data includes tracking page views, email signups, activities like registration, bookmarks, etc. Insights resulting from these behavioral data allow companies to optimize their product for improving conversion rate, customer engagement and boost their product sales.

Is My Data Safe with Indicative?

As a third-party customer analytics platform, Indicative prioritizes the safety, security, and privacy of its customers’ data. Indicative is compliant with the existing data security laws such as GDPA, CCPA and COPPA, in addition to their Privacy-Shield certification. You can rest assured that your data is safe with Indicative. Indicative are committed to staying on par with the new developments as the digital privacy landscape continues to evolve.