Kissmetrics Integration: Analytics Platform| RudderStack CDP

Kissmetrics

Connect Kissmetrics and send data to Kissmetrics with Rudderstack.

CategoryAnalyticsType

Destination

Overview

Using our open-source CDP, you can collect your customer event data from a variety of sources and send them to Kissmetrics securely. Once enabled as a destination in RudderStack, all your events will start flowing to Kissmetrics automatically in real-time. All the relevant information, such as user activity and key metrics related to your campaign, will be visible in your Kissmetrics dashboard. Rather than worrying about getting the data in the required format, RudderStack helps you focus on what is essential – driving conversion and increasing your customer lifetime value.

By Adding Kissmetrics Support for RudderStack, you can:

Track and send event data from your web or mobile app to Kissmetrics securely
Implement native event tracking without any custom coding
Use relevant Kissmetrics-specified endpoints to send events along with their associated traits
Automatically map the tracked user events and their properties to the Kissmetrics-defined events without any manual transformation
Make sure all of your collected data is tailor-made for analytics and on-the-fly reporting

Kissmetrics is a cross-platform [behavior analytics](http://www.rudderstack.com/learn/data-analytics/what-is-behavioral-analytics) platform designed especially for the product and marketing teams. It allows you to better understand your customers by analyzing their overall product journey. Kissmetrics’ cutting-edge analytics capabilities will enable you to get actionable insights on improving customer engagement, identify improvement areas in your product, and boost your conversion rates. If enhancing your brand value and optimizing ROI is your goal, then Kissmetrics is a must-have tool in your marketing arsenal.

FAQs

What is Kissmetrics used for?

Kissmetrics is a widely-used third-party Product analytics provider that provides insights into the performance of ads and advertising campaigns.

Is it hard to set up Kissmetrics?

Difficulty can vary based on the cleanliness of your Product and campaign data. Many users choose to simplify implementation by sending data to Kissmetrics through secure Analytics integration tools like RudderStack.

How much does it cost to integrate Kissmetrics with RudderStack?

Pricing for Kissmetrics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Kissmetrics?

Kissmetrics is a popular behavioral analytics platform that helps you leverage your customer behavior patterns to improve customer engagement and drive business growth. With Kissmetrics, you can easily identify the features of your product that the customers are interacting with the most, and build your marketing campaigns around them. Conversely, you can also identify the problematic areas of your product that are not getting enough hits from your visitors and work towards improving them. Kissmetrics thus allows you to optimize your app and build marketing campaigns that help you improve your overall conversion rate and build long-lasting relationships with your customers.

How does Kissmetrics work?

Kissmetrics operates on the principle of behavioral analytics. It assigns unique IDs to your visitors and tracks their activities such as page views, clicks, bounce rates, conversions, and more. Kissmetrics builds a snapshot of your customers’ entire product journey and helps you build effective marketing campaigns that help you get the most visitors.

How to verify if Kissmetrics is working?

It is quite easy to verify if Kissmetrics is working. When you set up Kissmetrics for the first time, you can create a test site and use the Kissmetrics Live feature to test if Kissmetrics is working. This test site allows you to create and send events without affecting or changing the real data that you have created from your sources or from your production website or app.