Mobile app analytics

Kochava Integration

Kochava is a mobile attribution platform that offers best-in-class app analytics, deep linking, performance measurement, and effective marketing solutions. It allows you to better understand and engage with your audience through customized targeted campaigns.
Kochava also enables you to measure the performance of these campaigns, test new features, and tweak your campaigns to get the maximum ROI.
Kochava supports real-time analytics, through which you always get the latest insights on how you can improve your marketing strategy.
Now you can improve your conversion rates, as well as increase your audience retention without any hassle, using Kochava.

What You Can Do with Kochava

  • Perform expert data management and onboarding
  • Implement behavioral segmentation of your audiences and targeted campaigns for them
  • Set up contextual and dynamic deep linking
  • Configure expert mobile app attribution and performance measurement
  • Predict churning users through real time analytics of your data
  • Use Kochava’s dashboard to get instant, meaningful and easy to understand insights
  • Set up ad fraud detection and strict data privacy regulations

To set up Kochava manually, you need to install and configure Kochava’s mobile SDKs for your apps on all the required platforms, be it Android or iOS. There is also some custom coding involved to get Kochava up and running; tracking event records requires you to install a unique code hook for each and every event you wish to record. This can prove to be quite a time-consuming process.

RudderStack helps you overcome this problem with ease. By setting up Kochava as an integration, you can start tracking your events in no time at all.

Send Customer Events to Your Kochava Dashboard Using RudderStack

With RudderStack, you can send relevant customer event data to Kochava for effective attribution and cross-channel spend analysis. By enabling Kochava as a destination in RudderStack, you can avoid the time-consuming process of setting up event webhooks for each event that you want to record. RudderStack collects all the event data you need and sends it securely to Kochava in the format it expects.

By Integrating Kochava Data for RudderStack, You Can:

  • Avoid the need to add custom code or manually configure the Kochava SDK
  • Send your event data to Kochava in real-time, in the required format
  • Track relevant customer events and map them to Kochava’s standard events automatically
  • Send custom events that are not a part of the Kochava standard events
KOCHAVA Screenshot

Kochava’s interactive user dashboards give you a detailed overview of all your key metrics, such as monthly active users, revenue per user, and more

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So How Do You Integrate Kochava with RudderStack?

It’s very easy! Use our step-by-step guide to set up Kochava as a destination in RudderStack, and get started in no time at all.

FAQs

What is Kochava?
Kochava is a popular mobile app analytics and mobile attribution tool. It allows you to segment your audiences based on their behavior, as well as design and measure your marketing campaigns accordingly. It is an end-to-end marketing solution which replaces complex marketing stacks through its flexibility, power and incredible granularity and control over your data. In addition, Kochava also offers cutting-edge deep linking capabilities, as well as strong data privacy and enrich solutions.
How does the Kochava tracker work?
Kochava’s SDKs allow you to track cross-platform campaign performances. These SDKs are integrated using a JavaScript snippet which needs to be installed into your website pages. Once installed, all the page loads are automatically sent to Kochava, along with their unique session IDs as present in the user’s local storage. With this information, marketing teams can track their users whenever they visit or register on their website. Kochava’s web SDK for mobile is also used to track advertisements deterministically using unique click IDs. Any user who clicks on an ad from a channel and then later purchases the product on the web or through an app is also tracked through the Kochava Analytics Platform.
How does Kochava get browser user identification?
Kochava offers robust and very useful tools for configurable mobile attribution. Its Attribution Engine is comprehensive and unbiased. It considers every available data point, including clicks, installs, impressions, and events, and uses them to determine the optimal engagement strategy. The identify function tells Kochava who the current user is. This method provides Kochava with a unique user ID and any other user-specific data available. Calls to Kochava’s identify function will send the user data to the Kochava Identify API, allowing you to use it for attribution.

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