LinkedIn Insight Tag Integration: Advertising

LinkedIn Insight Tag

Connect LinkedIn Insight Tag and send data to LinkedIn Insight Tag with Rudderstack.

CategoryAdvertisingType

Destination

Overview

Integrate LinkedIn’s Insight Tag with RudderStack and send data to LinkedIn automatically without writing any code. Once you install and configure RudderStack’s JavaScript SDK, simply add LinkedIn Insight Tag as a destination, and events will start flowing automatically. No need to bother your engineering team with another integration request.

Add LinkedIn Insight Tag as a destination and:

Send real-time customer events to LinkedIn Insight Tag securely without installing extra JavaScript on your web pages
Send conversion events to LinkedIn campaign manager without worrying about transforming the events or using custom code
Eliminate the need for additional developer resources

LinkedIn Insight Tag is a JavaScript code snippet. When you add the snippet to your website, it enables you to optimize your LinkedIn ad campaigns and understand your website audiences and demographics. The Insight Tag unlocks powerful insights about your website visitors, including job titles, companies, industries, and more. It also allows you to track conversions, retarget website visitors and get in-depth information about customers who interact with your ads.

FAQs

What is the LinkedIn Insight Tag?

LinkedIn Insight Tag helps you track website conversions from your LinkedIn ads. It automatically optimizes your campaigns for higher conversions. With Insight Tag, you can also retarget your website visitors and know more about your audiences.

What data does the LinkedIn Insight Tag collect?

The LinkedIn Insight Tag helps you collect data regarding members' visiting your website, including the URL, IP address, referrer, device and browser characteristics, and timestamp.

How much does it cost to integrate LinkedIn Insight Tag with RudderStack?

You can try RudderStack and start sending data to LinkedIn for free up to a certain limit. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Which connection mode is offered with LinkedIn Insight Tag?

We offer LinkedIn Insight Tag in device mode only. Learn more about the difference between device mode and cloud mode.

What is conversion tracking?

LinkedIn conversion tracking is an analytical function powered by the LinkedIn Insight Tag. Conversion tracking gathers insights into post-click through and view-through conversions of your LinkedIn ads campaigns, giving you the ability to measure the impact and ROI of your ads.

Does RudderStack’s LinkedIn Insight Tag integration slow my website down?

No, RudderStack’s SDK loads asynchronously with your website. When loading the LinkedIn Insight Tag tracking snippet, it will not slow down your website's performance.