Lotame Integration

Lotame is a popular data enrichment platform, used mainly in the marketing, publishing and digital advertising domain. Its real time data management solutions help you find new customers, increase engagement with them, and increase their overall LTV.
If growing business revenue through maximizing audience interaction is your goal, then Lotame is a must-have tool in your marketing stack.

What You Can Do with Lotame

  • Bring together your scattered data sources and find meaningful insights
  • Enrich your data with curated second and third-party data
  • Build your audiences based on demographics, location, interests, and more
  • Increase effective engagement with your customers and grow business revenue
  • Build comprehensive data science solutions with useful behavioral data from your customer profiles

In order to use Lotame effectively, you need to sync the DSP (Demand-Side Platform) Pixels once every 7 days. Since Lotame does not provide any JavaScript SDK of their own, you will need to do this syncing manually. This can take up a lot of your valuable time and effort.

With RudderStack, you get the assurance that the syncing will be done properly and on time.

Use RudderStack to Send Event Data to Lotame Periodically

RudderStack supports syncing Lotame’s BCP Pixel and DSP Pixel through our API calls. You can provide multiple BCP and DSP templates to RudderStack, and it automatically includes these sources of image pixels in the web app.
Syncing of DSP Pixels happens once in 7 days, RudderStack stores the sync timestamp in storage. On every page call, RudderStack checks for the event payload and the last syncing timestamp. If it is before 7 days or more, RudderStack automatically triggers the syncing.

By Integrating Lotame Data with RudderStack CDP, You Can:

  • Ensure timely sync of your Lotame Pixels
  • Provide multiple BCP and DSP templates for syncing to Lotame
  • Use the Android SDK to sync Lotame Pixels via your Android app
  • Skip any manual configuration or syncing tasks and save valuable time

Lotame allows you to build your audiences based on various factors such as demographics, location, and more

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So How Do You Integrate Lotame with RudderStack?

It’s very easy! Use our step-by-step guide to set up Lotame as a destination in RudderStack, and get started in no time at all.

FAQs

What is Lotame?
Lotame is a popular Data Management Platform that offers a unified platform to enrich your customer and audience data. This data can be used by marketing teams, advertisers and agencies to find new customers, increase engagement with the existing customers, and eventually boost their business revenue. With Lotame, you can segment your audiences based on specific behavioral traits and build marketing strategies and campaigns catering to their specific needs.
What is a DMP?
A Data Management Platform (DMP) collects data from a variety of first, second and third-party data sources, enriches and then consolidates them. This consolidated data can then be used by marketing agencies, advertisers and business improvement teams to enhance their customer engagement, targeted advertisement, content personalization, and much more. Tools like Iterable combine various data sources according to audience demographics, location, age, etc. and enriches them to give you a consolidated view of your customers, so you can design effective marketing campaigns to boost your business revenue.
What is the difference between a CDP and a DMP?
A CDP like RudderStack makes integration of first-party data easier to improve analytics, marketing and ad targeting. On the other hand, a DMP such Iterable allows you to enrich your CDP data for better customer engagement.

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