Lytics: Customer Data Platform Integration

Lytics

Connect Lytics and send data to Lytics with Rudderstack.

CategoryAnalyticsType

Destination

Overview

RudderStack supports Lytics as a destination. As a result, now you can seamlessly send event data in real-time. Integrating RudderStack with Lytics just takes a few minutes. Once done, RudderStack automatically tracks and collects customer events across all your event data sources. Next, it routes them securely and reliably to Lytics for tailored customer experiences and improved customer engagement.

By adding Lytics support for RudderStack, you can:

Record details related to the pages each user visits
Capture customer events in real-time and send them to Lytics using the Track API
Send additional eCommerce-related events without any manual coding
Send events to Lytics in the desired format

Lytics is a Customer Data Platform built for marketers to know their customers better. It leverages your first-party customer data to create highly personalized website experiences, product recommendations, and ad-spend optimizations in real-time. With Lytics, you can better engage with your customers through personalized messages and automated, AI-driven marketing campaigns. Lytics AI decision engine enables marketers to analyze hundreds of behavioral attributes to create actionable customer profiles. Businesses can build effective strategies around high customer engagement through online advertising, email marketing campaigns, and much more.

FAQs

What is Lytics used for?

Lytics is a third-party AI-focused Customer Data Platforms tool that enables businesses to create engaging customer experiences across channels.

Is it hard to set up Lytics?

Difficulty can vary based on the amount and type of your customer data as well as the complexity of your customer journey. Many users choose to simplify implementation by sending data to Lytics through secure AI-focused Customer Data Platforms integration tools like RudderStack.

How much does it cost to integrate Lytics with RudderStack?

Pricing for Lytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Lytics?

Lytics is a customer data platform built for marketing teams to leverage first-party customer data to deliver tailored customer journeys efficiently. Lytics enables you to better engage with your customers using personalized messages and automated, AI-driven marketing campaigns.

How does Lytics work?

Lytics helps marketers keep track of customer data across all channels in real-time. Lytics aggregates marketing use data from different sources into a single platform to create user profiles. These user profiles are segmented to create highly flexible targets for marketing campaigns or further analysis. With advanced data science and machine learning capabilities, it enables marketing teams to be more data-driven in their strategies.

What role does Lytics play in data strategy and customer experience?

Lytics helps businesses refine their data strategy by providing first-party data and real-time customer profiles, thus enhancing the overall customer experience. Through its advanced decision engine and audience segmentation features, it allows for personalized marketing campaigns.

How does Lytics CDP ensure seamless data management?

Lytics CDP utilizes Google Cloud and BigQuery integrations for robust data warehouse management. Its Cloud Connect feature and SAAS model ensure efficient handling of data, while the structured schema helps in organizing and storing information.

What are some of the use cases of Lytics?

Lytics offers numerous use cases, including enhancing marketing campaigns, fostering customer journeys, and providing a robust platform for marketing technology. Its decision engine enables real-time activation of data for improved customer engagement.