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What you can do with Lytics

Analyze customers’ needs and deliver timely and relevant communication across multiple channels

Engage new and current customers with personalized messages and targeted ad campaigns

Increase brand awareness and engagement by predictive marketing strategies based on customers’ actions

Build look-alike models using Lytics AI/ML engine to create personalized experiences across all digital channels

Generate customer-specific communication plans to improve customer relationship

Manually setting up Lytics can take some significant time and effort. Lytics collects its user data from a JavaScript library that has to be placed on all pages of your site. You will also need to manually pull miscellaneous information related to your users from the database for building a customized user experience.

RudderStack helps you skip all the manual coding and easily build personalized experiences with Lytics.

How to set up Lytics Integration

It’s very easy! Use our step-by-step guide to set up Lytics as a destination in RudderStack, and get started in no time at all.

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Send Real-time Event Data Seamlessly To Lytics with RudderStack

RudderStack supports Lytics as a destination. As a result, now you can seamlessly send event data in real-time. Integrating RudderStack with Lytics just takes a few minutes. Once done, RudderStack automatically tracks and collects customer events across all your event data sources. Next, it routes them securely and reliably to Lytics for tailored customer experiences and improved customer engagement.

By Adding Lytics Support for RudderStack, you can:

  • Record details related to the pages each user visits
  • Capture customer events in real-time and send them to Lytics using the Track API
  • Send additional eCommerce-related events without any manual coding
  • Send events to Lytics in the desired format
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