Mailchimp: Email Marketing Integration

Mailchimp

Connect Mailchimp and send data to Mailchimp with Rudderstack.

CategoryMarketingType

Destination

Overview

RudderStack eliminates the need for dedicated ETL systems or custom scripts to update your Mailchimp lists. RudderStack captures the details of your users across various platforms along with their traits and updates your Mailchimp lists accordingly. You can also add a new user to the list or add a user to multiple Mailchimp lists. With RudderStack, your Mailchimp records will always be up-to-date, so you can use it to promote and grow your business.

By adding Mailchimp support for RudderStack, you can:

Send your user data to Mailchimp without having to build a connection to the Mailchimp API
Add or update users to Mailchimp lists while ensuring there is no duplication of records
Subscribe your users to multiple lists depending on your business requirements
Send custom traits or merge fields to Mailchimp directly
Update the subscription status of your existing users

Mailchimp is a popular email marketing automation platform used worldwide by thousands of businesses. Built specially for eCommerce and retail, Mailchimp allows you to build your audience and send them personalized campaign and marketing messages through web or mobile. Instrumenting Mailchimp directly in your python / django app can create annoying dependencies (like import mailchimp) and additional python scripts and client libraries that you have to manage long-term and that’s assuming there aren’t changes to the Mailchimp marketing API, which is highly likely. In addition to creating new subscribers, you’ll inevitably need to send events when people unsubscribe, handle abuse_reports, pull email campaign data and figure out how to deal with annoying character limits of mailchimp.com’s merge_fields. Managing that kind of direct integration can make a manual CSV upload sound nice. RudderStack makes the implementation process extremely simple: when you run the RudderStack Python SDK, we send all of the relevant data directly to Mailchimp in JSON format. All you need to do is authenticate your Mailchimp account in RudderStack and you’ll be easily creating list_members and sending Mailchimp emails based on rich data.

FAQs

What is Mailchimp used for?

Mailchimp is a email tool that enables marketing and customer-focused teams to build better customer experiences.

Is it hard to set up Mailchimp?

Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure email integration tools like RudderStack.

How much does it cost to integrate Mailchimp with RudderStack?

Pricing for Mailchimp can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Does MailChimp work with Gmail?

Because of the currently active DMARC policies of free email providers, you cannot add domains such as yahoo.com, aol.com, and gmail.com to your verified domains in Mailchimp. Therefore, it is not possible to integrate Mailchimp with Gmail. One solution to this problem is to use an email address that uses your own custom domain.

Does Mailchimp have analytics?

Yes, Mailchimp offers real-time campaign insights to help you optimize or strategize your marketing campaigns effectively. Mailchimp brings together all the important marketing metrics in a single dashboard view and even gives you alerts on the performance of your campaigns and the next best step to perform.

Mailchimp

Overview

By adding Mailchimp support for RudderStack, you can:

FAQs

Use the Mailchimp integration with popular sources