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Integrate Olark with Mailchimp
Don't go through the pain of direct integration. RudderStack’s Olark integration makes it easy to send data from Olark to Mailchimp and all of your other cloud tools.
Easy Olark to Mailchimp integration with RudderStack
RudderStack’s open source Olark integration allows you to integrate RudderStack with your Olark to track event data and automatically send it to Mailchimp. With the RudderStack Olark integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Available via webhook
Add Olark as a source in RudderStack by enabling a webhook source in your RudderStack dashboard, then using our Transformations feature to re-shape the incoming payload. Once configured, RudderStack will send data from your Olark source to any destinations you connect. (Note, you will need to configure outbound webhooks in Olark.)
Popular ways to use Mailchimp and RudderStack
Query message engagement data
Import analytics-ready message engagement data into your warehouse. Select the data points you need and sync with the click of a button.
Optimize message delivery
See which messages perform best, then optimize delivery for specific segments and individual users.
Improve engagement strategies
Use deep insights from your warehouse analytics to inform new messaging and engagement strategies.
Frequently Asked Questions
About Mailchimp
Mailchimp is a popular email marketing automation platform used worldwide by thousands of businesses. Built specially for eCommerce and retail, Mailchimp allows you to build your audience and send them personalized campaign and marketing messages through web or mobile.
Instrumenting Mailchimp directly in your python / django app can create annoying dependencies (like import mailchimp) and additional python scripts and client libraries that you have to manage long-term and that’s assuming there aren’t changes to the Mailchimp marketing API, which is highly likely. In addition to creating new subscribers, you’ll inevitably need to send events when people unsubscribe, handle abuse_reports, pull email campaign data and figure out how to deal with annoying character limits of mailchimp.com’s merge_fields. Managing that kind of direct integration can make a manual CSV upload sound nice.
RudderStack makes the implementation process extremely simple: when you run the RudderStack Python SDK, we send all of the relevant data directly to Mailchimp in JSON format. All you need to do is authenticate your Mailchimp account in RudderStack and you’ll be easily creating list_members and sending Mailchimp emails based on rich data.
About Olark
Olark is a live-chat software that connects your business with customers in an effective and timely manner. It helps the marketing, sales, and customer success teams to personalize engagement, improve workflow, accelerate closing, and generate higher revenue. Olark offers various features including message automation, team management, notification management, insight dashboards, real-time reporting, searchable chat transcripts, set templates, and more. connect Olark and you get complete information about your customers in one place, and use it to create personalized messages and campaigns for them. RudderStack supports sending your events to Olark.
