Marketo Integration | RudderStack CDP

Marketo

Connect Marketo and send data to Marketo with Rudderstack.

CategoryMarketingType

Destination

Overview

Adding Marketo as a destination in RudderStack makes it very easy to optimize your inbound marketing activities. With RudderStack’s SDKs, you can track, collect, and send your customer data into Marketo, in real-time, without having to write a single line of code manually.

By integrating Marketo data with RudderStack, you can:

Optimize lead generation and update the details of potential leads
Create and synchronize potential leads into Marketo from various sources in real-time
Eliminate the need to set up an ETL pipeline for continuous data upload to Marketo
Reformat and send event data in the format expected by Marketo

Marketo is a leading marketing automation platform that allows you to identify the right audiences through effective behavioral tracking, and deliver automated, personalized marketing campaigns to enhance their overall product experience. It also offers cutting-edge email marketing, lead management, and revenue attribution solutions. With Marketo, you can deliver enhanced customer experiences and build customized products for businesses across all spectrum - including tech, healthcare, media, manufacturing, and education.

FAQs

What is Marketo used for?

Marketo is a enterprise marketing automation platform tool that enables marketing and customer-focused teams to build better customer experiences.

Is it hard to set up Marketo?

Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure enterprise marketing automation platform integration tools like RudderStack.

How much does it cost to integrate Marketo with RudderStack?

Pricing for Marketo can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

How does Marketo integrate with Salesforce?

Integrating Marketo with Salesforce is simple. All you need to do is enter your CRM credentials, and your custom fields and objects will be automatically synced between the two platforms.

Does Marketo integrate with Microsoft Dynamics?

Marketo continuously syncs data with Microsoft Dynamics at all times. This is done using background sync, in batches, not in real-time. The very first sync in your subscription takes minutes to hours (depending on the size of your database). Marketo copies the entire database from Dynamics. After that, each sync typically takes seconds or minutes and only syncs data that has changed.

How do I ensure that the track events do not fail?

To ensure that the Track events do not fail, the Track Anonymous Id settings on the dashboard should be turned off. If the setting is turned off, and you are not sending an userId along with your event, the events will fail.