What you can do with Marketo Lead Import

Unify sales, marketing, and ad performance data across channels and technologies to get a comprehensive view of your results

Track customer behavior at each stage of the product lifecycle to engage with the right customers

Engage and qualify potential buyers before passing them on to your sales team

Drive real-time personalization on any channel using dynamic content from lead and account level attributes and audiences

Map out all the stages of the customer lifecycle with sales to accelerate and maximize deals

How to set up the Marketo Lead Import integration

It's easy! Use our step-by-step guide to set up Marketo Lead Import as a destination in RudderStack and get started in no time.

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Acquire leads through marketing automation using Marketo Lead Import and RudderStack

Easily set up Marketo Lead Import as a destination on the RudderStack dashboard and send your event data to Marketo Lead Import. You will need to configure Munchkin Account ID and Client ID. Once successfully configured, events from RudderStack will start flowing to Marketo Lead Import directly.

By adding Marketo Lead Import as a destination in the RudderStack dashboard, you can:

  • Send all your customer event data directly to Marketo without any code
  • Identify a visiting user and associate them to their actions
  • Record user traits including first name, email address, etc. using the Identify call
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