Overview
Mixpanel makes extensive use of customer event data for product and behavioral analytics. RudderStack tracks and collects this data from your specified sources and sends it to Mixpanel in real-time. The integration is quite straightforward, and once enabled, RudderStack starts tracking all the information related to your users and their on-site activities. This information is then sent to Mixpanel in real-time in a format that it expects.
Add Mixpanel as a destination in RudderStack to:
- Track and collect all your customer data from a variety of sources including web and mobile applications
- Send the events to Mixpanel without worrying about transforming and readying it for analytics
- Collect relevant events and details related to user engagement and other real time insights
- Create and send events with custom properties without worrying about their compatibility with Mixpanel
Mixpanel is an analytics platform that lets you track in-app user interactions, helping you build better products, manage retention and fully optimize your customer experience. RudderStack significantly simplifies implementation of Mixpanel, making it easy to send user data and user profiles from your mobile app (Apple’s iOS, Android). In addition to tracking mobile applications, you can send page views and other user behavior data from your website. Once you install one of RudderStack’s SDKs, all you need is your Mixpanel project token (from your Mixpanel account) and you can start tracking all kinds of data for all kinds of use cases.
