Optimizely Integration: A/B Testing

Optimizely

Connect Optimizely and send data to Optimizely with Rudderstack.

CategoryA/B Testing & Feature ExperimentationType

Destination

Overview

Configuring Optimizely in RudderStack is easy. Once the integration is enabled, RudderStack automatically tracks and collects all your experimentation data and routes it securely and reliably to Optimizely, in real-time. With RudderStack, you don’t need to waste time manually tracking the events. All you have to do is add the Optimizely snippet in the tag of your website, along with the RudderStack JavaScript snippet, and that’s it. RudderStack takes care of everything else.

Add Optimizely as a destination in RudderStack and:

Skip all the manual configurations to set up Optimizely and get started in no time
Route your event data across various event data sources to Optimizely reliably
Send your experiment data to Optimizely along with the associated properties in real-time
Provide custom campaign properties to Optimizely without the risk of incompatibility
Send your experimentation or campaign data to other tools or platforms

Optimizely is a popular A/B testing and web experimentation tool that allows you to test and experiment with new website features and measure how they impact the overall customer experience. Built for developers and marketing teams alike, its easy-to-use visual editor allows you to innovate and improve your website at scale.

FAQs

What is Optimizely used for?

Optimizely is a popular third-party full stack testing tool that enables A/B and other types of testing client-side and server-side.

How much does it cost to integrate Optimizely with RudderStack?

Pricing for Optimizely can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is an experimentation platform?

An experimentation platform allows you to try new product-related features and measure their impact on the customers and your overall KPIs, before actually implementing them. It is a critical part of your data infrastructure. An experimentation platform consists of 4 key components – a targeting engine, a telemetry system, a statistics engine and a management console.

Who uses Optimizely?

Over 3000 companies currently use Optimizely for their experimentation and feature testing needs. Some of the popular ones among these include Uber, Spotify, and Udemy.

What is A/B testing in marketing?

In marketing, A/B testing refers to an experiment where multiple variants of a web page or app are shown to the users at random. Then, based on their response or feedback, statistical analysis is used to determine which variant gives better results in relation to a specific KPI or metric. The ultimate goal of A/B testing is to boost conversion rates, increase interactions, and improve customer retention.

Optimizely

Overview

Add Optimizely as a destination in RudderStack and:

FAQs

Use the Optimizely integration with popular sources