Reddit Pixel measures actions users take on your website after interacting with your ad on Reddit. It helps you gain visibility into your customer's actions and boost conversions.

To create a new retargeting ad group for your campaign:

1. Go into the Ads UI and select the expand feature located next to your respective campaign
2. Enter the name that you wish to identify this ad group with.
3. Under Audience Type, click on the drop-down menu and select Pixel Retargeting.

Reddit is a social platform allowing users to submit posts that other users' upvote' or 'downvote' if they like it. Posts receiving higher upvotes move up the Reddit rankings so that more people can see it.

Reddit is a social forum and news website that curates content socially. The content is promoted by site members through voting. It is most popular among users aged 25 to 29. Nearly one in four US adults in this age range uses Reddit.