With RudderStack, you do not need dedicated ETL systems or custom scripts to update your SendGrid lists. RudderStack captures details of your users across various platforms and updates your lists accordingly. With RudderStack, your records will always be up-to-date.

By adding SendGrid support for RudderStack, you can:

• Send custom traits or merge fields to SendGrid directly
• Send your user data to SendGrid without having to build a connection to the SendGrid API
• Update the subscription status of your existing users