VWO Integration: A/B Testing

VWO

Connect VWO and send data to VWO with Rudderstack.

CategoryA/B Testing & Feature ExperimentationType

Destination

Overview

You can integrate RudderStack with the VWO (beta) library and enable it to run asynchronously through just a single line of code. When integrated with VWO, RudderStack allows you to send test events along with the experiment and variation details as properties. In this way, you can get all the data from your experiments and send it to the desired integrations and use it for analytics or implement marketing automation.

Add VWO as a destination in RudderStack and:

Asynchronously load the VWO library without the need for any additional plugin or extensive code
Send custom events that record your eCommerce transactions to VWO for analytics
Forward complete details of the experiment and the variations to VWO as associated properties of the events
Track revenue goals and improve your marketing automation

VWO is an optimization platform specially designed to help you test new product ideas and measure key business metrics. With VWO’s features, you can also enhance the overall engagement with your customers. With VWO, you can test and prototype new features you want to implement in your product. Moreover, you can also measure the impact of these changes on your product through intuitive reports and meaningful insights.

FAQs

What is VWO used for?

VWO is a popular third-party web testing tool that enables A/B and other types of testing client-side and server-side.

How much does it cost to integrate VWO with RudderStack?

Pricing for VWO can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is VWO Experience Optimization Platform?

VWO Experience Optimization Platform allows you to boost your business revenue by improving key business metrics through actionable insights and better customer engagement. It is an all-in-one platform that allows you to track your entire customer journey, and test scenarios for optimum customer engagement and campaign performance. Ultimately, you can use the data-driven features of VWO to test different campaign and product ideas, improve your overall conversion rate and increase customer retention.

What are the different products in VWO?

VWO’s product offerings include tools such as VWO Testing, VWO Insights, VWO FullStack, and VWO Engage.

How does VWO work?

VWO works on the principle of dynamic sampling. Consider an example – suppose your website’s monthly traffic is 2 million and the visitor quota is 1 million. VWO will then dynamically adjust the sampling rate so that the visitors on your website are captured through the entire month. Instead of tracking every visitor, however, VWO tracks a few visitors every day and 1 million in total by the end of the month.

How do I run VWO on my computer?

In order to use VWO on your website, you will need to install the JavaScript snippet of the VWO Smartcode on your website. Please note that VWO currently supports only domain name-based URLs. You can, however, set up a sub-account in order to perform and verify your A/B tests. This allows you to clone those tests to your production account.