Internet protocol and HTTP callback

Webhooks Integration

Simply put, webhooks are HTTP callbacks that are defined by the user. It lets your application know whenever an event happens in real-time. Webhooks work on a unique concept called event reaction. Instead of a client-side application polling a server-side app, a webhook – essentially a URL endpoint – allows the server-side app to notify the client-side app whenever an event has occurred.

You can also set up your webhooks to verify that the payload requests are generated by an authenticated service, and not a third-party service pretending to be you. This way, you can protect the customer’s sensitive information.
If getting real time data to your application is your end goal, using webhooks are a great way to ensure instant, reliable communication.

What You Can Do with Webhooks

  • Avoid constant polling by the client-side application
  • Enable real time communication between the client application and the server
  • Improve scalability and reliability of the API integration

As Webhook is an HTTP callback, the exact code you need to make a callback completely depends on the language used for developing your application, as well as your app’s architecture.

RudderStack simplifies the process of configuring your preferred URL endpoints, by offering a seamless integration with webhooks.

Send Event Data to Your Configured Webhook Endpoints Using RudderStack

You can now configure your preferred webhook endpoints as a destination in RudderStack. You can enable the Webhook integration on the RudderStack dashboard. After this, RudderStack will automatically start forwarding your event data to the configured webhook. This way, you can send the events generated via RudderStack to your backend without any hassle in real time.

By Adding Webhooks Support for RudderStack, You Can:

  • Track, collect, and send your event data to the desired destination in real-time.
  • Apply custom logic on the payload before sending it to the destination platforms of your choice.
  • Capture unique user information, along with the associated properties and traits. You can then forward this data to the webhook endpoints.
  • Record page views along with the other necessary details about the payload.
  • Check for any delivery failures for the events that RudderStack sends to the webhook endpoint.

RudderStack allows you to configure your webhooks by simply specifying their URL


So How Do You Integrate Webhooks with RudderStack?

It’s very easy! Use our step-by-step guide to set up Webhooks as a destination in RudderStack, and get started in no time at all.


Is Webhook secure?
Webhooks need to be configured and implemented for ensuring security. It is the primary responsibility of the developer to ensure that the webhook does not allow data access to unauthorized parties.
What are Webhooks used for?
Webhooks typically connect two different applications. Webhooks are essentially HTTP endpoints, so they serialize the event data triggered by the application and send those to the endpoint in real time. Webhooks are great for ensuring real time communication and avoid constant polling between the client and server applications.
How do you get Webhooks?
You can get the webhook URL from the application that you wish to send the data to. You can use that URL in the application’s webhook section, where you want to receive the data from. You also have the option of choosing the type of events that you want the application to notify you about.
Are Webhooks an API?
Not exactly. While sometimes people refer to webhooks as reverse APIs, there is a key difference between the two. While most APIs require a request to be followed by a response, no request is needed for a webhook. It simply sends the data whenever it is available.

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