The Data Cloud CDP
RudderStack's tools for data collection, unification, and activation turn your data cloud into a CDP, so you can power every team from one source of truth
Own your customer data
Create customer profiles in your own data cloud with powerful, transparent tooling.
Build a real customer 360
Use all the data in your data cloud to build complete profiles and easily compute features on top.
Enable real-time activation
Send identity-resolved data directly to over 200 tools, and enable teams to act on customer signals immediately.
Platform efficiency with total flexibility and control
Customer data tools don't have to keep your data and impose rigid limitations. RudderStack simplifies data movement, provides endless flexibility to support any use case, and we don't store your data.
Data collection and integration
Collect and integrate data in real time
Deliver reliable data from every source to over 200 business tools for real-time activation, and send it to your data cloud for centralization and modeling.
Data unification
Unify every customer data point
Use RudderStack Profiles to model a comprehensive customer 360 with your RudderStack event data and every other relevant data point in your data cloud.
Data enablement
Power your business with complete profiles
Sync your customer profiles downstream with Reverse ETL for activation, enabling every team to build better customer experiences and make smarter decisions.
RudderStack Profiles allowed us to build one view of the customer across every single shard that could potentially be thrown at me.
Nitt Chuenprateep
Head of Data and Analytics at Shippit
4x Increate in ROAS
Learn how the three-person data team at Shippit created a customer 360, solved a marketing attribution problem that had plagued the business for years, and enabled marketing to make optimizations that are saving the company over $360,000 annually.
Read the case study
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