Warehouse Native Event
Collection & Integrations
Easily ingest clean, first-party event data, send it across
your data stack, and store it in your warehouse
Leading brands collect real time events with RudderStack
Collect and integrate first-party data
Our warehouse native architecture gives you full control of
your first-party customer event data. You can stream data
directly to your warehouse and route events in real-time to
the tools used by your marketing, product, and
customer success teams.
RudderStack doesn't store any data.
Collect user event data
Collecting event data is the first stage of the customer data lifecycle. RudderStack ensures
clean data from the source, making it easier to unify it in your warehouse and
stream to your downstream tools for activation.
Collect click stream attribution and behavioral data from your web app or marketing website using our state of the art, high-performance JavaScript SDK.
Complement client-side tracking by sending events from your backend with server-side SDKs or webhooks for events like signups, feature usage, purchases, and more.
Track key mobile engagement with our Android, iOS, and Flutter SDKs. Standard mobile lifecycle events are collected out of the box.
Ingest real-time event data from marketing automation systems, email services, SMS tools, and other business SaaS platforms.
Web
Track the entire user journey across your website as granular events, then automatically forward them to your entire stack.
- Use a single, lightweight script to send data to every tool and improve site speed and performance
- Stay compliant with cookieless tracking and PII masking
- Simplify consent management with OneTrust, Ketch, and other integrations
Server Side SDKs & Webhooks
Collect server-side events with SDKs for Node.js, Ruby, python, PHP, Rust, and more, or ingest data from any back-end system with a Webhook source.
- Seamlessly track users across client-side and server-side platforms
- Simplify event ingestion from legacy or external systems
Mobile apps
Simplify user tracking and code in your mobile app with robust SDKs for iOS, Android, Flutter, React Native, and more.
- Automatically track usage across web and mobile platforms
- Use a single SDK to send events to product analytics and mobile engagement tools
- Forward events to product analytics and mobile engagement tools
Create user records and send critical events to platforms like Salesforce, Zendesk, and Intercom to automate support tickets, lead status changes, and account updates.
Make sure your marketing and sales tools always have the same data. Send events in real time to tools like Hubspot, Braze, Salesforce Marketing Cloud, and Klaviyo.
Populate analytics and BI with event data by sending it directly to infrastructure tools like Snowflake, Databricks, S3, Redis, Postgres, Kafka, Materialize, and more.
Data quality & governance
RudderStack offers a robust suite of capabilities to help you collect and store clean,
compliant data and enforce governance across your tech stack.
Violation management
Define organization-wide tracking plans for schemas, privacy, and compliance, then enforce rules for non-compliant events.
Shared data catalog
Collaborate with business users to define and enforce event and property definitions across every data source.
Privacy standards
Simplify CCPA and GDPR compliance with out of the box PII masking and no data storage.
Connect to any API endpoint
Beyond our standard integrations, you can connect to virtually any API. Use our HTTP API or webhook sources and destinations to build custom real-time integrations.
These features simplify integrations with internal systems, legacy platforms, and the long-tail of marketing SaaS platforms.
Reshape any payload
Reshape your data on-the-fly into the precise format required by any system in your stack. For example, convert incoming data into the exact JSON structure needed by your CRM or Helpdesk solution to create new tickets or log custom events.
Real-time alerts and actions
Responding to business-critical events is now possible instantly, even for custom sources and destinations. You can set up real-time alerts for payment anomalies, customer behavior, delivery thresholds, or any other source to destination data flow you need.
Warehouse native architecture
The warehouse is at the heart of the RudderStack’s DNA. RudderStack streams data directly to your tools for real-time streaming scenarios and we don't store any data—it lives your warehouse, lowering costs and supporting customer profile creation, identity stitching, and governance.
Ready-to-use data
Take advantage of your existing warehouse’s scaleable compute and efficient data storage. This architecture allows you to access and act on your data without an additional ETL job.
Unified customer profiles
Stitch together truly complete customer profiles and journeys by combining user event stream data with other data already in your warehouse.
Security & data governance
Don't settle for storing customer data in yet another third party platform. Get peace of mind you are compliant with data privacy regulations and reduce your security footprint.
