Feeling stuck with Segment? Say 👋 to RudderStack.
Endless flexibility for data teams
Transform event data in real-time with JavaScript or Python
Leading companies transform events in real time with RudderStack
"Transformations have been invaluable in allowing us to remove PII from our analytics and stream different classes of product events to different destinations. They're also so easy to set up and use and have predictable, understandable results. We'd be lost without them!"
Imo Wright, Staff Data Engineer, accurxMove faster and build data trust
Ship projects faster, secure and build trust in data, and quickly adapt to changing business and data needs
Data processing and enrichment
Sample events, parse user agent, and enrich events with geo, user traits, ML models and more
Data privacy and governance
Hash/remove PII, Encrypt/decrypt IP, rename properties, filter events, and more
Custom integrations and others
Create custom sources, custom destinations, dynamic paths and headers, and more
Deliver value across the business
Transformations unlocks use cases that deliver business results