RudderStack vs Snowplow

RudderStack's flexible approach to collection and governance gives you the control you want from Snowplow with less friction and more capabilities, so you can drive more impact faster.

vs
Snowplow
Powering consistent experiences for leading brands:
Grafana Labs
Crate & Barrel
AllBirds
Cars.com
HP
Grafana Labs
Crate & Barrel
AllBirds
Cars.com
HP

Everything you want from Snowplow plus so much more

Logo of Snowplow
Data lives in your cloud, not a black box
Data cloud and streaming infra destinations
Real-time cloud destinations200+
Schema flexibility
Reverse ETL PipelinesBuilt-inVia external partner
Custom event transformations
Not natively supported
Live event viewer
Requires 3rd-party plug-in
Observability and alertingBuilt-inNot natively supported
Custom sources
Custom destinations

Key differentiators

Schema flexibility

RudderStack's dynamic schema handling empowers you to ship new events and properties fast. With Snowplow, even simple updates can take weeks because schemas must be predefined and manually updated across systems.

Real-time destinations

RudderStack supports over 200 real-time cloud destinations and makes it easy to create custom destinations with Webhooks. Snowplow does not support any real-time cloud destinations.

Lower TCO

RudderStack delivers more functionality with less engineering lift. Get unified event collection and governance for your entire stack - with Reverse ETL built in. Snowplow is notoriously painful to manage, and requires buying additional tools to match RudderStack's capabilities.

What our clients say about us

"RudderStack saves us engineering time and allows our downstream teams to work and iterate faster. We can guarantee that the data is clean, consistently defined across our entire stack, and compatible with all platforms. "

Brett Trani

Director of Analytics

Joybird's company logo

"Data quality is always a challenge. You have to make sure it's clean and usable by the business. With RudderStack, our data is always ready to be used. The integration is seamless, and we've never had any data quality issues. That's huge for us."

Hayden Ng

Head of Analytics

Magic Eden's company logo

"Rudderstack's compliance toolkit allows us to remove PII from our analytics and stream different classes of product events to different destinations. Rules are easy to set up and have predictable results. We'd be lost without them."

Imo Wright

Staff Data Engineer

accurx's company logo

We don’t store your data

We put privacy controls in your hands.

GDPR
SOC Type 2
HIPAA Compliant

More features our customers love

Practical governance

RudderStack's flexible, integrated tools for data quality and compliance are built to handle real-world data collection and enable you to move fast while maintaining governance.

Live events viewer

RudderStack's built in live events viewer makes debugging easy. In snowplow, you have to use a third-party plug in to view live events.

Best in class support

RudderStack's dedicated support team is constantly praised by our customers as knowledgeable, helpful, and extremely responsive.

Custom transformations

RudderStack provides packaged transformations and empowers you to easily write custom transformations for any use case with JavaScript or Python.

Start delivering business value faster

Implement RudderStack and start driving measurable business results in less than 90 days.