Build granular, high-converting segments
Use all of the data in your warehouse to build detailed customer segments, and sync them to marketing tools
Personalize your product experience in real-time
Access complete customer profiles in real-time via API to deliver personalized content and offers
Drive LLM-powered customer engagement
Build LLM-powered workflows to automate 1-1 personalization
Warehouse native personalization
RudderStack collects first-party behavioral data and builds a detailed Customer 360 with all the relevant data in your warehouse so you can enable sophisticated personalization for marketing and every other team in your business.
40,000+ sites and apps run RudderStack
Personalization is a team sport
Marketing tools alone can’t deliver the personalized end-to-end experiences that today’s customers expect. RudderStack empowers data teams to build complete customer profiles with every relevant data point and easily deliver data downstream, so your entire company can deliver a cohesive customer experience.
Level 1: Sophisticated targeting
Improve campaign performance with better targeting and personalized messaging
Use all of the data in your warehouse to build detailed, relevant customer segments, then sync them directly to marketing tools.
Benefits to Marketing
- Granular segmentation based on a complete c360
- Automatic syncing of segments to marketing tools
- Higher-converting marketing campaigns
Level 2: LLM-powered 1-1 personalization
Deliver personalized product and content recommendations
RudderStack makes it easy to use ML or LLMs to generate 1-1 recommendations for every customer, automatically add them to your customer 360 table, then sync them to marketing tools.
Benefits to Marketing
- Automated recommendations for every user
- Continually updated recommendations based on user behavior
- Seamless integration with marketing platforms, CRMs, and other tools
Level 3: Real-time experience personalization
Deliver personalized, dynamic experiences in real-time across every website and application.
RudderStack makes your customer 360 available in real-time, allowing developers and marketers to personalize experiences at every touchpoint.
Benefits to Marketing
- No expensive 3rd party personalization tools, just one API
- Real-time profile updates based on on-site behavior
- Automatic experiment tracking for personalization tests
Get started today
Personalize experiences using all of the data in your warehouse
How RudderStack customers use personalization to increase conversions
Loveholidays builds an in-house personalization engine resulting in a 2% increase in conversions
Wyze ships 3x more ML driven personalization using RudderStack Profiles
Grafana utilizes complete customer view to improve campaign performance