Webinar
Joybird retools their customer data stack using RudderStack, Snowflake, and Iterable
Duration1 Hour
Speakers
Brett Trani
Director of Analytics
AJ von Massenhausen
ISV Partner Manager at Snowflake
Kevin Zhou
Partner Manager, Technology at Iterable
Eric Dodds
Senior Director of Product Strategy
Founded in 2014, Joybird is an online-first direct-to-consumer manufacturer of high-quality, customizable furniture inspired by mid-century modern designs. Now a La-Z-Boy subsidiary, the company operates showrooms in Brooklyn, Washington, D.C., Chicago, and Los Angeles, but the bulk of its sales go through its website.
Learn how the Joybird Team uses Snowflake, Iterable, and RudderStack to understand how hundreds of thousands of monthly visitors navigate the website, experience their customer journeys, and complete purchases.
- Data Engineering reduced the time spent on building new integrations and managing data pipelines by 93%
- Marketing team is now able to spin up new campaigns in an hour, down from 2 weeks
- Front-End team significantly reduced total time spent on implementing new event tracking dimensions on any given sprint from 15% to 1%