Webinar

Exploring Options for GA4 Cloud Measurement

Speakers
Blake Woodson

Blake Woodson

Implementation Innovation Consultant, BlastX

Josh Barratt

Josh Barratt

Associate Manager, Implementation Innovation, BlastX

Eric Dodds

Eric Dodds

Senior Director of Product Strategy

Webinar Details

Are you struggling with how best to implement GA4 as part of your modern analytics stack? Join us for this session with BlastX, a digital experience optimization partner, to learn how you can best navigate this uncertain landscape. We’ll cover some differences between Universal Analytics and GA4, particularly with regards to server-side support, and discuss several implementation options and their associated pros and cons.

We'll also cover:
  • Reviewing a spectrum of server-side, client-side, and hybrid deployment options
  • Determining what deployment method for GA4 is best for your organization
  • Discussing the advantages of event based analytics and the nuances of GA4
  • General comparison of Universal Analytics and GA4