Facebook App Events Integration

Facebook App Events

Connect Facebook App Events and send data to Facebook App Events with Rudderstack.

CategoryAdvertisingType

Destination

Overview

Using RudderStack’s iOS or Android SDK, you can now seamlessly send your customer event data to Facebook App Events. Once the integration is set up and enabled, all your events automatically start flowing to Facebook App Events. This can then be used for effective analytics and insight-building.

By adding Facebook App Events support for RudderStack, you can:

Track, collect and send your event data to Facebook App Events in real-time
Send the event data to Facebook App Events from your Android or iOS app without worrying about the format of the data
Use the native SDKs to send the event data to Facebook securely
Associate key properties of the event data such as email, first name, last name, etc. to the related properties of Facebook App Event for easy analytics

Facebook App Events is a very handy and useful feature aimed at developers. It allows them to track user actions on their mobile or web apps, such as app installs or events related to purchases. Facebook App Events primarily works with three kinds of events. The first one includes the automatically logged events, which include app installs, user sessions and in-app purchases, that are automatically tracked by the Facebook SDK. The second type includes the Facebook-created standard events. Finally, the third kind includes the custom events that are specific to your app.

FAQs

What is Facebook App Events used for?

Facebook App Events is an advertising platform used to serve social media ads to Google users and other users around the web.

Is it hard to set up Facebook App Events?

Difficulty can vary based on your web/mobile tech stack and the complexity of the social media conversions you want to send to Facebook App Events. Many users choose to simplify implementation by sending conversion data to Facebook App Events through secure data integration tools like RudderStack.

How much does it cost to integrate Facebook App Events with RudderStack?

Pricing for Facebook App Events can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is a Facebook App ID?

A Facebook App ID is an ID that uniquely identifies your application when you request ads from the Facebook Audience Network. If your app uses a Facebook login or Facebook Analytics, you may already have a Facebook App ID associated with it. A Facebook App ID is mandatory for each app to be on the Facebook Audience Network in order to request ads.

How to set up Facebook App Events?

Facebook App Events requires you to install the Facebook SDK. Once you’ve done that, you can set up app events in any of the following three ways: Using a partner integration – You can connect your mobile partner account to Facebook, and add app events to it. Using Facebook’s codeless event setup tool, which requires the Facebook Marketing Kit Or, you can install your app event code manually – In case you don’t have the Marketing Kit. For more information, check out the Facebook help centre here: https://www.facebook.com/business/help/1634426896605026?id=1716638325041491

Facebook App Events

Overview

By adding Facebook App Events support for RudderStack, you can:

FAQs

Use the Facebook App Events integration with popular sources