Google Ads Integration | RudderStack Customer Data Platform

Google Ads

Connect Google Ads and send data to Google Ads with Rudderstack.

CategoryAdvertisingType

Destination

Overview

RudderStack supports Google Ads as a destination so that you can send your customer event data directly to Google Ads without the need for any additional configuration or code. RudderStack uses Google Ads’ JavaScript tagging framework (gtag.js) and an API that allows you to send your event data to Google Ads in the required format. With RudderStack, you can capture behavioral data about your users and their actions so that you can use it in your ad campaigns in Google Ads and acquire potential customers effectively.

By Integrating Google Ads with RudderStack, you can:

Effectively use Google Ads site tag gtag.js to send your event data to Google Ads in real-time
Map relevant properties of your event data to the corresponding Google Ads fields
Perform effective page load conversions using the RudderStack SDK by merely passing the event name in the page call
Create personalized remarketing campaigns

Google Ads (previously called Google Adwords), is a popular online advertising platform that is used by many businesses to drive website visits and increase their visibility. Google is considered the de facto leader in online advertising, fielding more than 3 billion search queries per day. Google thus exposes advertisers and businesses to an unparalleled audience of users who are actively looking for relevant information on various services and goods. With Google Ads, you can place strategic ads related to the keywords searched by the users. A contextual, well-timed ad can convert people into your potential customers – and Google Ads is the perfect tool to help you build one.

FAQs

What is Google Ads used for?

Google Ads is an advertising platform used to serve search and display ads to Google users and other users around the web.

Is it hard to set up Google Ads?

Setting up Google Ads is relatively straightforward. You can learn more about how to get started here.

How much does it cost to integrate Google Ads with RudderStack?

You can try RudderStack and start sending data to Google Ads for free up to a certain limit. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

How do Google Ads work?

Google Ads is Google’s advertising system that allows advertisers to bid on certain keywords so that their ads appear in Google’s search results for those keywords. You can also use display campaigns with the Google Display Network (GDN) which is Google’s ad network.

What is the difference between Google Ads and Google AdWords?

Google AdWords is the former name of Google Ads. Google launched AdWords in 2000 and rebranded to Google Ads in 2018

Are Google Ads safe?

Google Ads are absolutely safe. Google does not disclose any personal information to advertisers. For more details, visit Google’s safety center.

Which is better - Google Ads or Facebook ads?

Google AdWords and Facebook Ads both give you the ability to target or retarget specific audiences through keywords relevant to your business or product. You can target potential customers by their age, location, and many other aspects. One of the key differences between the two, however, is that while Google Ads help you find new customers, Facebook Ads helps new customers find you.