Cross-channel mobile marketing

Leanplum Integration

Leanplum is a cross-platform mobile marketing platform. It allows you to send SMS and push notifications to boost customer engagement and boost your business revenue.
Leanplum offers the tools and resources you need to better understand your audience and devise strategies to improve engagement and, thereby, user retention.
You can build intuitive, contextual marketing campaigns across various platforms to turn your leads into potential customers.

What You Can Do with Leanplum

  • Use simple and straightforward data-driven tools for effective mobile marketing
  • Build your brand value through active customer engagement and retention
    Improve your conversion rate through state-of-the-art email and in-app marketing campaigns
  • Better understand your audience and personalize your push notifications accordingly
  • Use analytics to measure the performance of your campaigns and test new features to improve them

To use Leanplum effectively, you generally need to integrate its mobile SDK in your app and configure it to track and collect the data you need. You also need to learn the necessary methods and install the required code hooks to send relevant events and record user attributes.

By integrating RudderStack with Leanplum, you need not worry about doing any manual configurations or custom coding.

Send Your Customer Event Data to Leanplum Using RudderStack

By integrating RudderStack with Leanplum, you can simply bundle the Leanplum SDK and send data to Leanplum in real time. There is no need to set up a dedicated ETL pipeline or install any custom webhooks. You can add Leanplum to your Android/iOS project and send all your event data through the RudderStack SDKs and leverage Leanplum’s features to the fullest.

By Adding Leanplum Support for RudderStack, You Can:

  • Bundle the Leanplum SDK with RudderStack to get the best out of Leanplum
  • Obtain relevant information about the users and their traits such as in-app data, email, and messages and pass it to Leanplum
  • Send free-flowing event names and their properties without having to modify the event payload
  • Ensure that the event data is sent to Leanplum in the required format, without having to use any code hooks or define a specific schema
leanplum-screenshot

Leanplum gives you a consolidated view of all the key performance metrics of your users and your campaigns

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So How Do You Integrate Leanplum with RudderStack?

It’s very easy! Use our step-by-step guide to set up Leanplum as a destination in RudderStack, and get started in no time at all.

FAQs

What is Leanplum?
Leanplum is a popular customer engagement and cross-channel marketing platform. It also offers advanced analytics and reporting as well as A/B testing capabilities to design successful marketing campaigns and fuel business growth.
Does Leanplum have A/B testing?
Yes, Leanplum has A/B testing capabilities, which allow you to test your messages as well as the product UI across various platforms. Apart from flexible filtering and grouping of test results, this feature also includes customizable confidence intervals to reduce false positives and blind spots.
What is an App-Inbox?
Basically, an App Inbox allows you to store persistent messages within an app. To simplify, it is an email inbox that resides in your app. An App Inbox is different from the regular push notifications or in-app messages, in that they stick around for a while and are not gone once you open them.

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