MoEngage: Customer Engagement Integration

MoEngage

Connect MoEngage and send data to MoEngage with Rudderstack.

CategoryUser Engagement PlatformsType

Destination

Overview

By adding MoEngage as a destination, you can seamlessly send your customer event data to RudderStack in real-time. Integrating MoEngage with RudderStack will require a few simple settings. RudderStack will automatically track and collect customer events across all your event data sources and route them securely and reliably to MoEngage for user personalization.

By integrating MoEngage support for RudderStack, you can:

Send all user-related events to MoEngage without any manual coding
Identify a device to MoEngage, create new properties or update the existing properties of the device using the Identify API
Map events to MoEngage in the desired format

MoEngage is an intelligent customer engagement platform that allows you to effectively engage with your customers throughout their product journey. It allows you to track and map your customer life-cycle across various touchpoints, and optimize their customer experience at each stage. With MoEngage, you can effectively deliver personalized communication to your customers and thereby increase overall customer engagement and audience retention. It allows you to provide personalized user experiences to your customers throughout their product journey, thereby increasing customer engagement and user retention. MoEngage leverages AI-based optimization to track and map your customer lifecycle across various touchpoints and optimize their customer experience at each stage. You can also easily set up a cross-channel campaign for seamlessly communicating with your customers across different channels.

FAQs

What is MoEngage used for?

MoEngage is a multi channel optimization product that enables teams to build engaging experiences across multiple channels.

Is it hard to set up MoEngage?

Difficulty can vary based on the complexity of your tech stack and customer data. Many users choose to simplify implementation by sending data through secure multi channel optimization integration tools like RudderStack.

How much does it cost to integrate MoEngage with RudderStack?

Pricing for MoEngage can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is customer engagement?

Customer Engagement is used to measure a brand's interaction with its customers across various touchpoints throughout its product lifecycle. Customers who are highly engaged buy more, share their buying experiences with others, and show more loyalty. An increased customer engagement is driven by a high-quality customer experience, positive interactions via different channels such as online, in-person, over the phone, etc. A planned strategy takes customer engagement from reactive to proactive.

How to migrate Web Push Subscribers from other platforms to MoEngage?

To migrate Web Push Subscribers from other platforms to MoEngage, you first need to integrate MoEngage SDK with your website. Next, add the FCM details ('FCM Project Number' and 'API Server Key,' the same as used in the previous platform) on the MoEngage Dashboard. To register the MoEngage Service Worker on the user's device, you need to create campaigns to target 'All Users' in the previous vendor platform and redirect the users onto your website. This will allow users to receive Push Notifications from campaigns created on the MoEngage Platform. The opt-in permission will not be displayed for users who have already subscribed to receive web push notifications from your website. However, steps to Register with MoEngage Service Worker, Generate a push token, Capture device details ( Browser type, Browser version, etc.) would occur in the back-end. With these steps, users will be able to receive Push Notifications from campaigns created on MoEngage Dashboard.

How can I import custom data into MoEngage?

To capture user data, MoEngage offers SDKs on all mobile platforms and also a JavaScript SDK. A few additional user attributes and User Events can also flow from customer servers. The Data Import API captures this additional information to MoEngage servers.